GL

5x Salesforce Certified | Lead Salesforce Senior Engineer + Data Architect

George Lopera.

GL

Senior Salesforce Engineer and Data Architect. 8+ years on the platform. 14 years in .NET, applying to integrations and design patterns. Recent wins include org migrations, security model design, and a reusable Trigger framework design with a Test Factory implementation. Which, in turn, increased scalability and performance and reduced effort costs across the ORG. Built with Apex, LWC, Flow, SOQL, Agentforce, and Data Cloud. Built an Agentforce workflow grounded in Data Cloud that automated a real task. These AI initiatives have facilitated the automation of Einstein Conversation Insight summary generation and auto-deletion of recordings. Cost-effective full migration of CRMA to Data Cloud Tableau has reduced the Salesforce license costs.

Full Agentforce implementation for Employee agents running and facilitating leveraging Agentic AI to automate complex customer service workflows, freeing up employees' time.

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01 PROFESSIONAL SKILLS

KNOWLEDGE LEVEL IN SOFTWARE

Data Architect

DATA CLOUD

Agentforce

APEX Programming

SOQL

LWC

Salesforce Optimization

DEVOPS

SOQL

HTML/JQUERY/JS/CSS

PROFESSIONAL

02 PORTFOLIO

MY LATEST WORK. SEE MORE >

03 Experience

3/2018 - CURRENT | BOULDER, CO

LogRhythm

Salesforce Senior Software Engineer

25% Salesforce Admin

75% Salesforce Developer
Re-Architecture & refactoring of various classes and triggers to align with Apex best Practices
Implementation of new procedures for Software delivery.

3/2016 - 3/2018 | BOULDER, CO

Shubert Ticketing

CRM Salesforce Developer
10% Business Analyst
20% Salesforce Admin
70% Salesforce Developer
Iconology Visualforce development project

SF Lightning implementation

3/2014 - 3/2016 | LOUISVILLE, CO

HealthMEDX

Sr. Software Engineer
Front-End web developer
Worked on the re-engineering of the Presentation/Middle tier layer
Side Project: includes refactoring modules

8/2012 - 3/2014 | NY, NY

AMEKC

CTO/Sr. Engineer

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03 Experience

E-470

Lead Senior Salesforce Engineer

3/2018 - CURRENT | BOULDER, CO

Ran a team of Engineers and System Administrators on an Evergreen project by implementing and designing an ORG utilizing Salesforce APEX/Declarative best practices while using the SOLID principles of Object-Oriented.
Delivered a full migration from CRMA to Data Cloud/Tableau, cutting Salesforce SKU licensing costs in half while improving analytics scalability and stakeholders' adoption.
Built and deployed Agentforce for a 3,000-user financial institution, integrating AI Einstein and Flow Orchestration to automate complex service processes. Unified data across core systems through Data Cloud to enable real-time insights and personalized customer engagement.
Architect solution design of an optimized Agentforce Agent to reduce workforce responsibilities and allow better time management and Cross-functional Teams.
Einstein Conversation Insight with AI summary generation and auto-deletion of recordings using invokable APEX Actions/Prompt Builder and tracking KPI.
Driving a full Development Lifecycle, DEVOPS, Testing Automation, and Code Review with FLOSUM/JIRA/GIT, and a quarterly Disaster Recovery strategy.
Driving Technical Leadership fundamentals by mentoring junior to mid-level engineers. Created and maintained a subset of CONFLUENCE pages documenting Salesforce best practices and latest updates.
Salesforce integrations with Discovery Data, Zoom, SharinPix, GeoPointe, Calendly, and Seismic.

American AgCredit

Senior Salesforce Engineer

5/2021 - 4/2023 | DENVER, CO

Worked on the optimization of several case workflows. These included rewriting Process Builders and Workflow Rules to FLOW automation and rewriting Visualforce pages to the Lightning Web Component Framework.
Optimization of the Validation Rules ON/OFF switch driven by the user.
Implementation of the APEX Trigger Framework and the APEX Test Data Factory Pattern.

Janus Henderson Inverstors

Senior Salesforce Engineer | Team Lead

3/2019 - 5/2021 | DENVER, CO

Two major ORG migrations: one a Salesforce Classic and one a Lightning Platform. Involvement in certain aspects of the Org management, security customization, and data and APEX Code migration.
Full rebuild and optimization of the APEX Trigger Framework and implementation of the APEX Test Data factory pattern.
Implemented several Salesforce Integrations with RIVA for Outlook, Pardot and SharinPix

LogRhythm

Senior Salesforce Engineer

2/2018 - 3/2019 | BOULDER, CO

Lead Senior developer in charge of re-architecting the ORG to improve efficiencies and reduce the Apex Technical debt, resulting in increased testability and code reusability. Implementation of basic design patterns to improve ORG’s efficiencies. Re-structure of the current processes in an effort to increase the company’s revenue x5.
Incorporated DEVOPS processes such as the Implementation of ApexDoc, Agile methodologies, the deployment process, Salesforce DX, and code versioning.
Created/Maintain new Communities for inter/Partners/Customers and added new custom LWC.

Shuber Ticketing

CRM Salesforce Developer

3/2016 - 2/2018 | BOULDER, CO

Salesforce Business Analyst 10%; gather Business requirements from different groups in the ORG to elaborate User Stories that meet the needs of the stakeholders. - Salesforce Admin Declarative Tools 20% (Workflow Rules, Process Builder, Visual Flow & Workbench). Salesforce Apex Design/Developer 70% dozen of Visualforce pages and a large array of Triggers & Classes applying best practices using various Apex patterns to avoid Governor Limits.
Last Project: iconology Visualforce pages development on Accounts & Campaigns. - Current Project: Implementation & development with Lightning for several users in various departments.

CONTACT

Need help working on a CRM project? Send me a message and I'll get back to you as soon as possible.

CONTACT

PORTFOLIO

EXPERIENCEO